C’mon down to Indie Recon 2015!


If you’re a writer or editor involved with self-publishing, set aside April 15-17, 2015 to attend Indie Recon online.

Indie Recon is a global conference providing the best advice and education for independent-minded authors across the world, particularly those with an interest in self-publishing.

The conference will feature a mix of online educational seminars, workshops discussions and masterclasses; culminating in a reader-centred Indie Author Fringe Fest live from The London Book Fair’s Book and Screen Week, on Friday 17th April.

Held at Foyles Bookshop, Charing Cross, the largest independent bookstore in London, the Fringe Fest will offer exciting ways for readers to meet indie authors and discover great reads.

This year the Alliance for Independent Authors (ALLi) has joined forces with the organisers of Indie Recon to present an even bigger and better conference experience, leveraging off its highly experienced membership.

In line with ALLi’s mission to be a global organisation for authors everywhere, the event will be live streamed, so authors and readers who can’t be in London can take part online.

That means you and I can tune in and take part.

See you there!

Almost anyone can be an author…the business of writing


It was author Alan Alexander Milne (aka A.A. Milne of Winnie the Pooh fame) who said ‘almost anyone can be an author; the business is to collect money and fame from this state of being’.

Milne was savvy enough to know that visibility and sales go hand in hand for successful authors. You can write it, but that doesn’t mean anyone is going to read it.

For me, this comment very much sorts the career writers from the hobbyists. Anyone can write a book and sell it with varying degrees of success. But career writers who are dedicated to writing, and selling, multiple books must view their own publishing ambitions as an enterprise if they want to succeed and reach their potential. These writers are in the business of writing. And people are in business to make money.

The business side of writing includes marketing your work with a view to increasing your profile in the hope it will interest people in your books and lead to sales. Marketing plays a big role, a HUGE role, in an author’s business. When you’re an author, you’re always marketing your books.

Fortunately for Milne, he had a head start in the way many moderately successful journalists and humorists do, in that he already had a highly visible platform with his employer Punch magazine. It wasn’t the Internet, but Punch was ubiquitous at the time and incredibly popular.


Milne’s name is now synonymous with his Winnie the Pooh books, but his breadth and talent as a writer was by no means confined to children’s literature. He also carved out a name as a writer of screenplays, adult novels, poetry, humour, and military books. That his name would for perpetuity be tied to a sweet little yellow bear who loved honey might seem a disservice to a man who wrote so well and so widely, but to be remembered beyond your own lifetime is a feat in itself.

At the end of his writing career, Milne had achieved wealth and fame, and enduring appeal: “I suppose that every one of us hopes secretly for immortality; to leave, I mean, a name behind him which will live forever in this world, whatever he may be doing, himself, in the next.”

A.A. Milne was in the business of writing.


A new age in publishing…


ALLI member David Mattichak has posted a great summary of the state of play in publishing and where independent publishing fits in over at his popular blog www.dgmattichakjr.com.

“Whether we like it or not, we have entered into a brave new world of writing and publishing across a range of media and books is only one of them. The fact is that there will always be bad books and there will always be good books, and the difference between them will be decided by the people that read them, not the people that publish them.”

Well said David!